In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions. BONUS: Angie’s presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you’ll have just learned), or simply tune-in for some expert insights and A/B testing ideas. You’ll learn: -What kinds of social proof aid conversion (and why) -What to do if you don’t have any social proof -Common conversion-killing social proof cases to avoid -When and where social proof matters on a landing page -How to score/grade the quality of your social proof -What elements make a highly persuasive testimonial (and how to get them)
